Hey, I’m Raul!
I’m a data-driven marketer who finds the story in the numbers and the strategy that follows.
UM-Dearborn Marketing Graduate specializing in performance marketing and data analytics. Google Ads and GA4 certified, building Excel, SQL, & Power BI skills to turn campaign data into clear, actionable insights.
How I can help
Data & Analytics
I track, clean, and analyze campaign data using Excel, SQL, and GA4 to uncover what’s actually driving performance.
Campaign Performance
I optimize ad spend and monitor performance using Google Ads and Analytics, turning raw metrics into clear takeaways.
Market Research
I dig into data to identify untapped segments and opportunities, backed by real project work in brand and market strategy.
Data Entry & Organization
I organize and structure messy datasets into clean, usable formats that are accurate, detail-oriented, and built for easy analysis.
Biography
I finished my Marketing degree at the University of Michigan – Dearborn. My approach there was pretty simple: learn fast, then actually go do the thing. I got to work on some cool projects during school, digging into brand strategy for General Motors and GoPro, and that’s honestly where I realized I liked the numbers side of marketing way more than I expected.
Since then, data’s become my main focus. I’m building up my Excel, SQL, & Power BI skills so I can actually clean, organize, and dig into datasets instead of just looking at a dashboard someone else built. On the performance marketing side, I’m Google Ads and GA4 certified, and I like the process of tracking a campaign, seeing what the numbers say, and adjusting from there instead of guessing. I’m also just genuinely good at the detail-heavy stuff, accurate data entry, organizing messy spreadsheets, and catching errors most people would scroll past.
Outside of work, you’ll usually find me golfing, hiking, or trying to catch up on my backlog of games!
Projects
General Motors Brand Architecture & Advertising Efficiency Analysis
Led a team benchmarking GM’s $2.85B ad spend against Toyota and Ford, uncovering a brand-awareness gap for Buick and shaping recommendations to close it.
GoPro Marketing Research Initiative
Built out a media plan for GoPro aimed at young families, working with a $250K budget. The strategy was projected to drive $120M in Q1 sales by focusing spend where the audience actually was.
Blog
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LIV Golf isn’t particularly known for its tradition or “growing the game,” despite what their slogans might say. Rather, they are known for “shock and awe” moments fueled by a bottomless checkbook. I think we all can agree that LIV’s entry into the sports world wasn’t about the love of the green; it was…